Sonic Serenity

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Sonic Serenity" feature soft colors, flowing shapes, and subtle textures. Each piece feels like a visual lullaby, with elements that move and flow in harmony with each other. The use of gentle gradients, organic forms, and delicate details creates a sense of peace and tranquility.

Solution

Ideal for wellness projects, meditation apps, and lifestyle brands, "Sonic Serenity" brings a sense of calm and relaxation to any design. It's about creating visuals that soothe the mind and soul, providing a respite from the hustle and bustle of daily life. This collection is perfect for anyone looking to create a serene and calming visual experience.

This artwork was originally published on Behance by ATHOMSTUDIOS