Retro Renegades

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Retro Renegades" feature a mix of vintage and contemporary elements, with a palette that includes bold blacks, vibrant reds, and electric blues. Expect to see dynamic compositions, edgy patterns, and a mix of retro and modern typography. It's about pushing the boundaries of traditional design and creating something fresh and exciting.

Solution

Ideal for music projects, fashion brands, and creative campaigns, "Retro Renegades" brings a sense of edge and attitude to any design. It's about celebrating the spirit of rebellion and the power of individuality. This collection is perfect for anyone looking to make a bold and unforgettable statement through their designs.

This artwork was originally published on Behance by Get it studio