Visual Voyages

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Visual Voyages" feature a mix of vibrant colors, dynamic shapes, and intricate patterns. Each piece feels like a journey through a new world, with elements that invite the viewer to explore and discover. The use of bold contrasts, flowing lines, and unexpected compositions creates a sense of movement and excitement.

Solution

Ideal for creative projects, travel brands, and lifestyle campaigns, "Visual Voyages" brings a sense of adventure and discovery to any design. It's about capturing the spirit of exploration and the joy of finding something new. This collection is perfect for anyone looking to create visuals that inspire and captivate.

This artwork was originally published on Behance by Estúdio Ícone