Typographic Treats

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Typographic Treats" feature a wide range of type styles, from classic serifs to modern sans-serifs, and everything in between. The use of creative layouts, dynamic compositions, and playful text treatments creates a sense of visual interest and excitement. It's about pushing the boundaries of traditional typography and creating something new and engaging.

Solution

Ideal for branding, editorial design, and advertising, "Typographic Treats" brings a fresh and creative approach to typography. It's about using text not just as a means of communication, but as a central element of design. This collection is perfect for anyone looking to create visuals that are both visually striking and typographically innovative.

This artwork was originally published on Behance by Get it studio