Retro Remix

Summary

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

In "Retro Remix," we dive into the colorful past, breathing new life into vintage aesthetics. This collection juxtaposes classic design elements with modern twists, creating a nostalgic yet contemporary vibe. Each piece celebrates the vibrancy of retro culture, from bold typography to playful patterns.

Solution

The designs in this collection are a tribute to the golden eras of design, pulling inspiration from the 70s, 80s, and 90s. With a palette that ranges from neon pinks to muted sepias, "Retro Remix" captures the essence of times gone by while infusing them with current trends. Expect to see a mix of geometric shapes, dynamic gradients, and whimsical illustrations.

This artwork was originally published on Behance by Jader Souza