Mystical Meadows

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The palette for "Mystical Meadows" is soft and inviting, featuring pastels and earthy tones that evoke a sense of peace and wonder. The designs are characterized by fluid lines, gentle textures, and subtle details that invite closer inspection. Elements like shimmering light effects and intricate botanical illustrations add a touch of magic to each piece.

Solution

This collection is ideal for projects that seek to create a calming, almost otherworldly atmosphere. Whether used for wellness brands, lifestyle blogs, or artistic projects, "Mystical Meadows" offers a serene escape into a world of beauty and tranquility. It's about finding peace in the natural world and translating that into captivating visual experiences.

This artwork was originally published on Behance by Get it studio