Cybernetic Dreams

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The visual language of "Cybernetic Dreams" is characterized by bold contrasts, vibrant colors, and intricate circuitry patterns. The designs often feature holographic effects, glitch art, and robotic elements, creating a sense of a world where the digital and physical seamlessly blend. It's a tribute to the endless possibilities of the future, where technology enhances every aspect of life.

Solution

Ideal for tech startups, gaming platforms, and innovative brands, "Cybernetic Dreams" provides a glimpse into the future. Each piece is designed to captivate and inspire, pushing the boundaries of conventional design. It's about envisioning a world where dreams of the future become a reality, filled with endless potential and creativity.

This artwork was originally published on Behance by Eslam Mhd