Light Play

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Light Play" are marked by their dramatic contrasts and vibrant highlights. Expect to see a mix of sharp lines, soft gradients, and reflective textures that mimic the play of light in various environments. Whether it's the glow of neon signs or the gentle shimmer of sunlight through leaves, each piece tells a story through illumination.

Solution

Perfect for artistic endeavors, advertising campaigns, and multimedia projects, "Light Play" adds a touch of sophistication and intrigue to any design. It's about harnessing the power of light to enhance visual storytelling, making each design not just seen, but felt. This collection is all about the transformative power of light in the world of design.

This artwork was originally published on Behance by xiaoyu mixia and miaomiao Li