Synthwave Symphony

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Synthwave Symphony" feature bold neon hues, grid patterns, and chrome textures. Each piece is infused with a sense of motion and rhythm, reflecting the pulsating beats of synthwave music. The use of gradients, reflections, and neon glows creates an electric atmosphere that feels both retro and ahead of its time.

Solution

Ideal for music-related projects, event promotions, and fashion brands, "Synthwave Symphony" brings a unique, energetic vibe to any design. It's about celebrating the past while looking forward to the future, creating a visual experience that's as dynamic and immersive as the music that inspired it.

This artwork was originally published on Behance by D' Avila