Mindscapes

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The palette of "Mindscapes" is diverse, ranging from soft pastels to bold, contrasting colors. The designs often feature organic shapes, intricate patterns, and ethereal textures that evoke a sense of introspection and wonder. Elements like flowing lines, abstract figures, and subtle gradients create a meditative and immersive experience.

Solution

Perfect for artistic projects, mental health campaigns, and creative branding, "Mindscapes" offers a unique perspective on the world within. It's about capturing the essence of human experience and translating it into captivating visuals that resonate on a deeper level. This collection invites viewers to explore their own inner landscapes through the power of design.

This artwork was originally published on Behance by Get it studio