Chromatic Chronicles

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Chromatic Chronicles" are characterized by their bold and dynamic use of color. From striking monochromatic schemes to harmonious multi-hued compositions, each piece is a testament to the power of color in design. Expect to see gradients, overlays, and color-blocking techniques that create depth and interest.

Solution

Ideal for branding, editorial design, and advertising, "Chromatic Chronicles" brings a fresh and engaging approach to visual storytelling. It's about using color not just as decoration, but as a central element of communication. This collection is perfect for projects that seek to stand out and make a lasting impression through the beauty and versatility of color.

This artwork was originally published on Behance by Lucas Pereira