Digital Doodles

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Digital Doodles" are characterized by their loose, sketch-like quality and vibrant, cheerful colors. Each piece feels like a spontaneous burst of creativity, with playful characters, quirky patterns, and lively compositions. The use of digital tools adds a modern twist to the traditional doodle, making each design fresh and unique.

Solution

Perfect for children's products, casual branding, and creative projects, "Digital Doodles" adds a touch of lightheartedness and fun to any design. It's about embracing the imperfect and the unexpected, and finding beauty in the simple act of drawing. This collection is sure to bring a smile to anyone who interacts with it.

This artwork was originally published on Behance by Get it studio