Ethereal Environments

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The palette of "Ethereal Environments" is soft and luminous, featuring pastels, iridescent hues, and gentle gradients. The designs often include elements like misty forests, glowing flowers, and shimmering water, all rendered in a style that feels both delicate and dreamlike. It's a visual escape into a world of wonder and beauty.

Solution

Ideal for fantasy projects, lifestyle brands, and wellness campaigns, "Ethereal Environments" offers a sense of tranquility and enchantment. It's about creating spaces that invite viewers to pause, reflect, and dream. This collection is perfect for anyone looking to add a touch of magic and serenity to their designs.

This artwork was originally published on Behance by 林 溢鑫