Beyond the Horizon

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The palette for "Beyond the Horizon" is rich and diverse, featuring deep blues, warm earth tones, and vibrant accents. The designs often include elements like distant mountains, expansive skies, and abstract landscapes, all rendered in a style that feels both grand and intimate. It's a celebration of the beauty and mystery of the world around us.

Solution

Ideal for travel brands, adventure blogs, and lifestyle projects, "Beyond the Horizon" offers a sense of inspiration and excitement. It's about capturing the spirit of exploration and the joy of discovering new places. This collection is perfect for anyone looking to evoke a sense of wonder and possibility in their designs.

This artwork was originally published on Behance by Anna Hariaha