Pixel Playground

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The designs in "Pixel Playground" are characterized by their blocky, pixelated style and bright, cheerful colors. Each piece feels like a step back in time, with familiar characters, patterns, and scenes rendered in pixel form. The use of simple shapes and vibrant colors creates a playful and engaging aesthetic.

Solution

Perfect for gaming projects, tech brands, and creative campaigns, "Pixel Playground" adds a touch of retro charm and fun to any design. It's about celebrating the early days of digital art and the endless possibilities of creativity in the digital age. This collection is sure to bring a smile to anyone who interacts with it.

This artwork was originally published on Behance by Udeen Majid