Neon Nights

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The palette of "Neon Nights" is bold and striking, featuring bright neon colors and deep, contrasting backgrounds. The designs often include elements like neon signs, abstract light trails, and cityscapes, all rendered in a style that feels both modern and nostalgic. It's about capturing the excitement and energy of the night.

Solution

Ideal for nightlife brands, event promotions, and urban projects, "Neon Nights" offers a sense of dynamism and excitement. It's about creating designs that feel alive with energy and movement, capturing the essence of urban life. This collection is perfect for anyone looking to add a touch of neon glow to their projects.

This artwork was originally published on Behance by Monkey Studio CGI