Nostalgic Nook

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support. In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Problem

The palette of "Nostalgic Nook" is soft and inviting, featuring warm neutrals, gentle pastels, and vintage tones. The designs often include elements like retro patterns, familiar objects, and cozy textures, all rendered in a style that feels both comforting and timeless. It's about creating a sense of warmth and familiarity through design.

Solution

Perfect for lifestyle brands, home decor projects, and sentimental campaigns, "Nostalgic Nook" offers a sense of comfort and connection. It's about celebrating the moments that make life special and creating visuals that evoke a sense of home. This collection is ideal for anyone looking to add a touch of warmth and nostalgia to their designs.

This artwork was originally published on Behance by Lori Tsao