By now, you’ve heard of generative artificial intelligence (AI) tools like ChatGPT, DALL-E, and Framer Copilot, among others. They’re gaining widespread interest thanks to the fact that they allow anyone to create content from email subject lines to code functions to artwork in a matter of moments.

This potential to revolutionize content creation across various industries makes it important to understand what generative AI is, how it’s being used, and who it’s being used by. In this article, we’ll explore what generative AI is, how it works, some real-world applications, and how it’s already changing the way people (and developers) work.